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Anglia Cancer Network commissioned a social market research company to conduct an evaluation of the ‘Be Clear on Cancer’ campaign in December 2011. Using the Cancer Awareness Measure carried out in 2010, and here as a comparison, the unprompted cancer awareness of the signs and symptoms of cancer had increased:
- unexplained bleeding 57% (15% increase)
- unexplained pain 39% (21% increase)
- change in bowel/bladder habits 15% (5% increase)
- cough/hoarseness 30% (10% increase)
- loss of appetite 28% (6% increase)
- nausea/sickness 13% (5% increase)
- difficulty swallowing 20% (6% increase)
The Cancer Awareness Measure (CAM) in 2010 concluded that
- Campaigns should raise awareness of symptoms, lifestyle risk factors and cancer screening programmes, particularly with bowel cancer
- Specific campaigns would be beneficial if they were targeted at males, students, BME Groups and deprived areas
An evaluation of a national lung cancer campaigns, 2012, suggested that a shift in cancer stage distribution. It is possible a sustained increase in resections may lead to improved long-term survival.
Last updated Tuesday, 25th July 2017